Guo Pei- Star to the stars

Source: By Joy Lu (China Daily)

When celebrities require something special to wear they turn to Guo Pei, the nation’s foremost haute couturist. Joy Lu reports

Guo Pei, China’s doyenne of haute couture, is on first-name terms with many of the country’s stage and screen celebrities. “(Zhang) Ziyi said she wanted a qipao,” Guo says, referring to the film actress, a member of the China delegation to Greece who needed an outfit to initiate the torch relay before the 2008 Beijing Olympic Games. “I told her it was a bad idea.”

She understood that Zhang wanted an outfit identified with China, but in the West, the traditional gown has become associated with hostesses at Chinese restaurants, Guo says.

The outfit Zhang finally received was a shoulder-baring, white, gown, with phoenix and auspicious clouds embroidery forming a top-to-bottom band in the front. The trim fit was like a qipao, but the typical collar and short sleeves were substituted with what looks like du dou, halter-like underwear women used to cover their chest.

The dress was a great success. Interestingly, when people complimented the actress on it they called it a qipao, and Zhang told Guo this when she phoned her from Athens.

It has taken a long time for Guo to be accepted. She worked for 10 years in prt–porter fashion design, before opening Rose Studio in Beijing, in 1997, when haute couture was an unfamiliar concept.

Bespoke tailoring was considered inferior to many of the items sold in department stores at that time. Clients often asked her why the clothes she sold at Rose Studio were more expensive than brand name items.

What sustained her, she says, was her passion for couture.

A ready-to-wear designer has to guess what will appeal to the general consumer, she says, but haute couture is easier because “you only need to think about one customer, her needs, her taste and her style”.

It also allows her free rein on her creativity: “I can design something very arty and far removed from reality.”

Guo admits she has not been a shrewd businesswoman. It is the usual bespoke tailoring rule to ask only for a deposit first, but Guo insisted on the full amount upfront.

“I had bad memories,” she says. “And I didn’t want people to pick my designs only for the sake of getting a discount.”

Even so, her own rule sometimes worked to her disadvantage. Time and again, the perfectionist went over budget to realize her ideal design: “I can’t help it, because they’re my creations.”

The way she put her heart into each piece of clothing eventually won her a group of loyal clients. Today, Rose Studio boasts more than 1,000 regular customers, who buy up to 30 to 40 dresses a year.

Many of them treat clothing designed by Guo as a kind of museum piece.

“They don’t give them away even if they don’t fit anymore. Because the dresses are designed to reflect them, they think of the dress as part of themselves,” she says of her clients.

Her knack of making clothes that reflect individuality has made her a star among entertainers.

At the annual Central China Television (CCTV) New Year’s Gala, hosts and performers wear Guo’s designs. There are even rumors she has a contract with CCTV.

“Actually, they all came to me as individual clients,” Guo says.

Celebrities at public events insist on a unique design because they don’t want to be seen wearing the same as anyone else, or compared with another star who has the same outfit.

For one CCTV New Year’s Gala, Guo was asked to create dresses for three hostesses – Dong Qin, Zhou Tao and Liu Fangfei – who would stand side-by-side on the show.

“They have different personalities and qualities and are beautiful in different ways. The dresses they wore were meant to enhance that. There’s no way to compare,” Guo says.

Her success has inspired many fashion design students to pursue a haute couture career. Guo advises them to be humble.

“You can’t think of yourself as an artist, but as a service provider.”

Even though she’s among the most sought-after designers in China, Guo still agrees to late night meetings to suit the needs of clients.

“This has happened with Dong Qin. She’s a close friend so I can reveal her name,” Guo says. “After a rehearsal for the CCTV New Year’s Gala, she called at 11 pm and said she needed to discuss the dress with me. The actual meeting would probably extend to 2 am. But I said: ‘OK, come.’”

China’s ascendancy has prompted new interest in Chinese fashion elements. But they can be tricky for a Chinese designer: Phoenixes, dragons and double-happiness symbols are common.

“In my recent collection, my inspiration came from blue and white porcelain. I wanted to show the low-profile, subdued nature of Chinese culture,” she says.

She disagrees with a rigid approach to Chinese elements. The hand embroidery that often features in her designs has long absorbed Indian, French and Russian influences.

Imagination and artistry abound in the fashion industry, but what makes a design stand out? Guo’s answer is simple – the soul.

She says her best designs are an expression of her life experiences: What lasts after what is transient has passed.

“A dress touches people’s hearts. It’s like an opera. You don’t understand the language. Still, you feel moved,” she says.

Source article:
http://www.chinadaily.com.cn/life/2010-01/27/content_9382096.htm

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